Thai people have been brewing beer in the country since the early 1930s, and although international beers were mainly exported in to the nation, its own brewing quickly became popular among Thai people as its quality began to increase and its market value made it better value for money than international brands. Most beer brewed in Thailand is lager, which is ideal as a refreshing beer in a hot climate.
Famous Singha Beer
One of the more popular brands in Thailand is the Singha beer, it is also served as a lite version (with less calorific value) and is available in bars and pubs on tap and served as a drought beer. Singha lite is not particular strong at 3.5% ABV and a slightly stronger brew of lager has in recent years come onto the market in Thailand to rival (or accompany) Singha lager – Chang beer. Chang was brewed to compliment the typical cuisine and culture of Thailand and even began outselling Singha beer just four years after it entered the market.
Once Chang had become a success in Thailand, it began to export out to Europe, Americas and Australia. Its unique flavor and exotic taste was developed to compliment any Thai cuisine dish. Chang has become so popular internationally that it now sponsors Everton, one of the English Premier League’s biggest clubs.
Thai Beverages make Chang beer and the brewery is not the only success story in Thailand. Boon Rawd Brewery makes a beer called Leo, which also includes a super strength version called Leo Super, which is 6.5% ABV. Thai breweries have managed to spring up with regularity followed the runaway success of Chang, Siam and Phuket Beer are beers that are well loved by ale enthusiasts across the world. Phuket Beer is brewed in accordance with German Purification Laws, which insist on high quality and beers made from natural products. Siam Beer is a brewery which sells its beer overseas only and not in Thailand.
There are over thirty beers made in Thailand, unfortunately the small brew pubs have not made a big impact into the market that is dominated by rich Thai families, www.gogoflorist.com also offers more information on the Chang Export partnerships and Thailand in General.
The Thai government has encouraged local breweries to try and dominate the local market by introducing a protectionism policy. In 2010 ASEAN implemented a free trade agreement between member states, (other Asian countries in the group) to relieve import tariffs on alcoholic beverages that originated in an ASEAN country. This would mean beer from Singapore would be cheaper, the Thais in their wisdom, implemented a 60% “handling fee” instead to any imported booze. This is against the ASEAN free trade agreement. Many large multinational brewers have set up a partnership deal with local Thai breweries to manufacture their beer in Thailand to avoid these illegal “handling fees” imposed by the Thai authorities.
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